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If you are on the internet then you must be aware of the recent controversy that involves boAt and famous influencer Elvish Yadav. Recently he criticised the brand boAT for using his personal mockery in order to promote their products.
In the latest tweet, he expressed his opinion on their ad, calling it disgraceful, and demanded an apology from the brand. Additionally, he further added that if they won’t apologize, he will ask his fans not to buy their products.
#BoycottBoAt Trending On Twitter: Know What The Fuss Is All About-
It all started when a boAt ad went viral, it shows a guy asking his group of friends to play a song by Elvish Yadav. One of them gets irritated and throws the speaker from the stairs. Seeing the speaker is still working, all of them appreciate the boAt brand, stating it has good quality and works even if is being thrown. Later, the brand commented on the user’s ad by commenting on a hand emoji.
The ad started trending on the internet generating millions of likes and views. Elvish Yadav got the hang of it and tweeted- “The @RockWithboAt company has reached a new low by using personal mockery to promote its brand. It’s disgraceful that they believe this approach is acceptable. An apology is expected, or I will personally urge #ElvishArmy not to buy your products @amangupta0303. If you can’t sell your goods on your own merit, don’t sling mud at others. #ShameOnAmanGupta.”
In response, the boat tweeted and clarified what exactly happened- “Dear @ElvishYadav, The video in question posted by sensibly_insensible was not commissioned by boat or any member of our company. We respect all artists and the art they create. In humor or otherwise, we would never indulge in putting any creator down.”
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Both tweets went viral and #boycottboAt started trending on Twitter, with millions of tweets from Elvish Yadav fans. This drama has a long way to go.
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